The basics of digital marketing in 4 days

👉 TRAINING : DIGITAL MARKETING BASICS IN 4 DAYS

Digitize your company and become aware of the digital marketing challenges to boost your communication.

Do you want to develop your visibility, identity and loyalty among your audience, while saving time thanks to task automation processes?
But perhaps your knowledge of the digital world does not allow you to carry out a relevant and effective digital communication strategy and action plans?

Be reassured, the “The basics of digital marketing in 4 Days” training course will allow you to learn at your own pace thanks to its e-Learning platform associated with individual coaching.

It’s time to get the knowledge you need to be independent !

💡 Training course presentation

Not everyone is born with a mouse in their hands and therefore we are not all equal in the digital world. These apprehensions can cause you to overlook your company’s digital transition, which is a mistake. The year 2020 and its health torments have shown us this.

By following this training, you will have the tools and solutions in hand to be efficient and no longer waste your time looking for the right method to move forward in your project whether it is for your company, association or organization.

The 4-day e-learning course dedicated to webmarketing will allow you to develop professional skills and be autonomous regarding your products or services promotion.

Numerous situations and practical cases during which you will be supported in your reflections will be at the heart of the training, in order to reinforce your confidence in the implementation of your project.

🙋‍♂️ For who ?

This professional training will fascinate entrepreneurs, company managers and employees wishing to optimize their digital skills and develop the visibility of their brand online.
All this at their own pace thanks to the e-learning platform, and with the possibility of an individual follow-up.

🎯 At the end of the training, the trainee will be able to :

  • Define the positioning and the commercial target
  • Define a marketing development strategy
  • Use networks in the communication strategy
  • Optimize and adapt your strategy to market responses

Program

You can choose the days of your training freely, depending on your schedule. They do not have to be chosen consecutively if that is more convenient for you.

DAY 1 : DEFINING THE COMMERCIAL POSITIONING AND THE COMMERCIAL TARGET

  • The fundamentals of digital marketing
  • Digital marketing trends and levers
  • Build a buyer persona
  • Understanding customer needs and sales argumentation levers

DAY 2 : DEFINING A MARKETING DEVELOPMENT STRATEGY

  • Defining your marketing development strategy, what is personal branding?
  • Creating a brand: the pitfalls to avoid
  • Building a brand: best practices
  • Building your own powerful story

DAY 3 : CREATING YOUR COMMERCIAL OFFER

  • Creating your commercial offer
  • Using storytelling
  • The marketing content path
  • Create your capture page, sales tunnel

DAY 4 : USING SOCIAL NETWORKS IN YOUR COMMUNICATION STRATEGY

  • Define your strategy on social networks
  • Building an identity and an efficient prospecting for Facebook, LinkedIn, Instagram
  • Building an identity and an effective prospecting for Youtube, WhatsApp, Telegram, TikTok
  • Optimization of your Facebook and Linkedin profile

💰 Price and Funding

The price of the training is 980€.

The Training Insurance Funds (Fonds d’Assurance Formation (FAF) or Competence Operators (Opérateurs de Compétences (OPCO) can partially or fully cover our training courses.

AGEFICE, FIFPL, Afdas, Fafih, Opcalia, Unifaf, etc.

Find out about financing aids.

🗨️ Testimonials

Nabil, Freelance
07/02/2021
"I've been using everything on the Internet for a few years now, but I didn't really think much about professional tools until I had to start using them. The course "The basics of digital marketing in 4 Days" goes into great detail without being too cumbersome either. I feel ready and strong. Satisfied."
Sandrine, Coach
05/02/2021
"I was quickly reassured by all the technical and internet jargon. The e-learning rhythm allowed me to assimilate the proposed elements with serenity. Learning and taking action are all part of the experience. Very topical modules."
Thomas, Restaurant owner
04/02/2021
"With the covid we had to find digital communication strategies. The training met my expectations. The smartphone application is very practical. The modules are very well explained on ecommerce and the approaches to adopt thanks to the complete tutorials and a very quick implementation. I recommend it."
Christine, Trainer
02/02/2021
"Moving from the real to the virtual seemed difficult for me as a trainer, but after the training "The basics of digital marketing in 4 Days" I was able to understand the codes and apply them to my world, to my image. Mr. Garcin was able to accompany me by email, phone, and video for several weeks afterwards. Focusing on this new approach to my job and especially in the way I present myself to this online world. I really liked the fact that there were turnkey modules of sales pitches, webinars, sales tunnels, and all these terms that I saw scrolling on the internet without knowing what it was all about."